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December 31, 2023

Hassel & Folkes, P.C. – Website and Branding Renewal Project

31 December, 2023

Hassel & Folkes, P.C., a distinguished professional services firm founded in 1962, is renowned for its comprehensive range of services encompassing civil design, land surveying, land planning, and technical expertise. With a mission to provide high-quality services to a diverse clientele, including private and government agencies, the firm’s seven seasoned professionals have consistently delivered excellence in design and project execution.

Client Overview

Client: Hassel & Folkes, P.C.

Founded: 1962

Services: Civil design, land surveying, land planning, technical expertise, conceptual design, construction plans, budgeting, cost estimating, construction administration, and technical and operational studies.

Team: Licensed professional group of seven individuals with a combined experience of 300 years.

To remain competitive in a digital age where online presence and branding are paramount, Hassel & Folkes decided to embark on a website and branding modernization project. They sought the expertise of, a reputable web development and design service provider, to revamp their online presence and align their brand with their prestigious reputation.

Project Objectives

  1. Revamp Website: To create a modern, user-friendly, and responsive website that reflects Hassel & Folkes’ professionalism and expertise, effectively showcasing their services and portfolio.
  2. Rebranding: To refresh and modernize the firm’s visual identity, including the logo, color scheme, and marketing collateral, to better align with its core values and mission.
  3. Improved User Experience: To enhance the overall user experience on the website by simplifying navigation, improving accessibility, and ensuring compatibility across various devices and browsers.
  4. Content Enhancement: To update and optimize content to make it more engaging, informative, and SEO-friendly.

Project Execution

  • Discovery Phase: initiated the project with a comprehensive discovery phase. This involved understanding Hassel & Folkes’ history, values, and goals, as well as conducting competitor analysis and gathering insights into their target audience.
  • Design and Development: The design and development phase focused on creating a visually appealing and user-centric website. implemented a responsive design, and intuitive navigation, and incorporated multimedia elements to showcase Hassel & Folkes’ projects. They also integrated a content management system (CMS) for easy updates.
  • Branding Modernization: A key aspect of the project involved refreshing the firm’s branding. This included redesigning the logo, selecting a modern color palette, and creating consistent branding guidelines to be used across all marketing materials.
  • Content Optimization: The content was reviewed and optimized for both search engines and human readers. New, informative content was added, highlighting the firm’s expertise and project portfolio.
  • User Testing: The revamped website underwent rigorous testing to ensure it performed flawlessly across different devices and browsers. User feedback was incorporated for final refinements.
  • Launch and Promotion: The new website was launched, accompanied by a marketing strategy to promote it through various channels, including social media, email newsletters, and industry publications.


The Hassel & Folkes, P.C. website and branding modernization project undertaken by yielded significant results:

  1. Improved Online Presence: The new website presents a modern and professional image, enhancing the firm’s online presence and credibility.
  2. Enhanced User Experience: Users now enjoy a seamless browsing experience, leading to increased engagement and longer time spent on the website.
  3. Reinvigorated Brand: The updated branding resonates with the firm’s core values, establishing a cohesive and contemporary visual identity.
  4. SEO Benefits: Optimized content and technical improvements boosted search engine rankings, attracting more organic traffic.
  5. Positive Feedback: Clients and partners have praised the revamped website for its aesthetics, functionality, and informative content.


The Hassel & Folkes, P.C. website and branding modernization project undertaken by has successfully propelled the firm into the digital era. By creating a visually appealing and user-friendly online platform, Hassel & Folkes now effectively communicates its expertise and commitment to excellence to a wider audience. The rebranding efforts have aligned their visual identity with their long-standing reputation for quality service. This project serves as a testament to the importance of staying current in the digital landscape and leveraging professional web development and branding services to achieve these goals.

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