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December 31, 2023

Website Modernization and Branding Overhaul for Kelly Consulting Services

31 December, 2023

Kelly Consulting Services, LLC is a distinguished consulting firm specializing in a wide range of services related to project management, construction, and dispute resolution within the construction industry. With their commitment to excellence and a legacy rooted in expert witness services, Kelly Consulting Services has built a strong reputation. However, their online presence did not reflect the expertise and professionalism they offered. To address this issue and enhance their brand image, they partnered with Web Development Services for a website modernization and branding redevelopment project.

Project Overview

Client: Kelly Consulting Services, LLC


  1. Outdated Website: Kelly Consulting Services’ existing website was outdated both in terms of design and functionality. It did not effectively showcase its extensive list of services and client industries, and it lacked modern features.
  2. Branding: The company’s online branding needed refinement to align with its reputation as a trusted consulting firm in the construction industry.
  3. User Experience: The user experience on the website was subpar, making it difficult for visitors to navigate and find the information they needed.


  • Modernize the website’s design and functionality to reflect professionalism and expertise.
  • Redefine the brand image to better resonate with their target audience.
  • Improve the user experience and accessibility of information.
  • Highlight the full range of services offered by Kelly Consulting Services.
  • Showcase their clientele and past projects.

Solution: Web Development Services embarked on a comprehensive website modernization and branding redevelopment project for Kelly Consulting Services. The project involved the following key steps:

  1. Branding Redesign: worked closely with Kelly Consulting Services to refine its brand identity. This included creating a new logo, color scheme, and visual elements that conveyed trust, professionalism, and expertise.
  2. Website Redesign: The website’s design was overhauled to align with the new branding. The modernized design featured a clean and organized layout, improved navigation, and visually appealing graphics that showcased the company’s services and clientele.
  3. Content Optimization: Existing content was reviewed and optimized to provide clear and concise information about Kelly Consulting Services’ extensive service offerings. The team restructured content for easy access and readability.
  4. Service Showcase: A dedicated section was created to highlight the various services offered by Kelly Consulting Services. Each service was detailed with relevant information, demonstrating the depth of expertise in the field.
  5. Client Showcase: To establish credibility, a section was added to showcase Kelly Consulting Services’ impressive client base and successful projects. This provided social proof of their capabilities.
  6. Responsive Design: The website was developed to be fully responsive, ensuring a seamless user experience across all devices and screen sizes.
  7. Search Engine Optimization (SEO): On-page SEO techniques were applied to improve the website’s visibility on search engines, increasing its reach to potential clients.


The modernization and branding redevelopment project by had a significant impact on Kelly Consulting Services:

  • Enhanced Brand Image: The new branding and website design effectively communicated professionalism, expertise, and trustworthiness, aligning with the company’s reputation.
  • Improved User Experience: The revamped website now provides an intuitive and user-friendly experience, allowing visitors to easily find relevant information.
  • Increased Engagement: With a more visually appealing and organized layout, visitors spent more time on the website, exploring the full range of services offered.
  • Boosted Credibility: The client and project showcase sections added credibility to the company’s portfolio, instilling confidence in potential clients.
  • SEO Benefits: The SEO improvements helped increase organic traffic, leading to a broader online reach and more inquiries.


The website modernization and branding redevelopment project by Web Development Services successfully transformed Kelly Consulting Services’ online presence. The new website now accurately represents their expertise, professionalism, and dedication to excellence, while also offering an improved user experience. With a strong brand image and an engaging online platform, Kelly Consulting Services is well-positioned to continue providing top-notch consulting services to its clients in the construction industry.

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