Art Direction and the Web - A List Apart
Where do the sound, creative concepts come from? Is this all there is to it?
- Goals - will this idea help us reach our goal?
- Brainstorming
- don't censor - that comes later
- sketch & write quickly
- symbols, metaphor, or theme prevail
- Critic
- Keep eye on the BIG picture -macro focus
Great article. Another reason I love A list Apart.
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